Stephanie Frasco shares a recently received email from Justin Timberlake which includes a few different interactive elements. Stephanie writes:
Once upon a time I worked for a small company called Atlantic Records. 
It was a very exciting time in my career, especially as a start struck girl from LA. I worked on some pretty amazing new media (now called social media) projects with major artists, like Diddy and James Blunt. And what I loved about my job was that I worked with some of the most innovative people in the biz. In the music industry, no idea was stupid and no far-fetched idea was “too out there.” We had the talent and built the technology to create some pretty spectacular interactive ads, games and promotions.
Visit her blog to read about the lessons learned. http://www.convertwithcontent.com/social-media-marketing-lessons-learn-justin-timberlake/