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Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says

Saturday, September 29, 2012

According to Shareaholic, Pinterest's growth since the beginning of the year has seen it beat Yahoo! Organic Traffic to become the 4th largest traffic source in the world

Here's what they say: " We’ve been excited to watch Pinterest’s growth since the beginning of the year. Tapping into our publisher network of more than 200,000 publishers who reach 300 million people each month, we’ve watched Pinterest send more referral traffic than Google+, LinkedIn and YouTube combined in January, Twitter in February and StumbleUpon, Bing and Google Referral Traffic in June."

Shareaholic is a service that provides free social sharing widgets, tools, and buttons for webmasters. They boast that their tools reach over 300 million people. Plug in and use the platform - it's worth it and could well give you the spike in traffic your website needs.

Pinterest Referrals Versus Referrals from Other Top Sources

 

Of course Google, being the giant that it is, was placed 1st followed by direct traffic and then Facebook.  What's interesting is that Pinterest pipped Bing at the goal post which is a great feat.

Marketing firms should begin warming up to the idea of Pinterest to spread the word about clients’ websites and brands. According to a recent post published by Nell Terry for SiteProNews following a poll by The Creative Group, Marketing firms are slow to warm up to the idea of using Pinterest: 

 

What is Pinterest anyway?

Pinterest is a social site, which means users join and create profiles. They can then create “Boards” - a visible folder that can contain a variety of images. For example common boards include:

  • Places you travel
  • Books you have read
  • Your fitness Goals
  • A dream Home
  • Favourite movies
  • Art you admire
  • Your favourite cars
  • Jewellery
  • Clothing
  • How To...
  • Recipes

Pinterest users create boards that represent their interests, passions and goals. They fill their Pinterest Boards with “pins.” A pin is simply the name Pinterest gives to images you attach to your board. So for example, if you have a board titled “my favourite shoes” then you may have pictures of individual shoes on your board. Each shoe image is a pin.

Is Pinterest Right for Your Business?

Pinterest is a large community of members with the majority of users being female.  According to modea.com 68.2% are female, and the most popular age group is 24 - 34, with 35-44 having a 17.9% share.  50% of users have children.

Getting Started with Pinterest

It's really quite easy.

Step One: Sign up.

Step Two: Create Your Profile.

Your profile will represent your business and should be crafted to help you achieve your marketing goals.   Consider the following:

Username: your brand and business is you; if you are a sole trader and Joe Blogs is an artist, then use Joe Blogs as the username so people can easily find you online and connect your name to your other social networking accounts. 

Logo and Business Description: Upload your logo and include a description of your business.  Insert a link to your website. Don't try to advertise your services here - that's not what this is about - its more about creating a connection with your audience and following with the images you upload.

Step Three: Create Your Boards and Start Pinning

You can have as many theme-based boards as you like.  Remember you're not just promoting your business, you're interacting and sharing with other business owners, bloggers and Pinterest users who are all building a community.  When creating a Board, ask yourself "How can my board theme offer value?"  For example, if you are a food wholesaler or a restaurant, you could have board theme with recipes.

You'll have the option of adding a "pin it" button to your browser toolbar which is very useful as it automatically includes the link to the site where you found the image.  You can also click on Add+ in the upper right hand corner of your Pinterest page and add an image.

Step Four: Integrate with Twitter and Facebook

When you sign up you can integrate with your Facebook and Twitter accounts.  Pinterest's flexibility allows you to share your image on Facebook and Twitter.

Step Five: Place a Button on Your Website/Blog

There are several options to capitalize on Pinterest integrating with your blog or website. You can download code directly from Pinterest and have your developer add it to your site or if your website is on a WordPress platform there's a number of plug-ins available for free download.

Step Six:  Interact!

Build your following by:

  • Commenting on pins
  • Linking pins
  • Repinning pins

Step Seven: Get Creative for your Business

  1.  For each blog post or article you publish, share the image with a link to your site on Pinterest.
  2. Add interesting infographics and charts; you can do it yourself or hire someone (like us!) to do it for you.
  3. Pin images of your products with a link to your sales page.
  4. Invite your blog readers, Pinterest, Facebook and/or Twitter followers to help you create a board.  For example, you could invite users to contribute to 'how would you use this product' board.  That way, they're creating content for you.
  5. Hold a contest, asking people to vote on their favorite pin by commenting.
  6. Showcase images of you working behind the scenes and ask others to share as well.  Eg. you could be an artist, or goldsmith.
  7. Create 'How To' videos and pin them.
  8. Have a 'Testimonials' or 'Brag' board where you can share photos of happy customers.

Example of 'infographics'

 Is this going to be of value to your business?

Time is a precious resource.  If you're going to start using Pinterest you will need to keep adding to your boards to create a following.  Traffic to your website needs consistent work - not just from Pinterest.  You need to ensure your time is balanced between various social activities and other online marketing efforts.   You should also check your traffic sources regularly to determine whether the ROI is going to be worth it.

Is this a task you can delegate?   If you begin seeing traffic from Pinterest, then you know it's going to justify the cost of set up and maintenance.

We are a social media consulting firm that create campaigns for businesses via various channels to ensure effectiveness and revenue generation.

Please contact us if you'd like us to help you set up and/or maintain your Pinterest boards, Facebook Page, Google+ Page and/or Youtube channel.